Yes, you think you need a Ms. Inside to your Mr. Outside. Or a finance whiz . Or maybe a young energetic go-getter who…
But before you add anyone, let me suggest you do two things.
First, look in the mirror.
At the very beginning for sure, but at every step in building a team as well, you want someone who has complimentary skills. Walt Disney had Roy Disney. Richard Rodgers had Oscar Hammerstein. Miss Piggy had Kermit.
You want, as my fellow Forbes columnist Mike Maddock is fond of pointing out, a yin to your yang.
It makes perfect sense, of course. But it requires you to truly understand what you are good at what you are not.
This is not an easy thing to own up to.
Once you do, you will know the kind of people who will be able to beef up the places where you are not strong.
And that brings us to the second thing you want to look at.
In addition to those complimentary skills you are looking to what other resources people can bring to the table. In an ongoing enterprise, in could be a greater understanding of the markets you are trying to serve. In a start up, it could be money or contacts.
Intuitively, the idea of attracting other people to your cause makes sense, but let us enumerate the specific advantages.
1. You gain more resources to draw on. Not only do you have more people to work with, those people have resources of their own that that they can contribute to the effort.