From Forbes: Three Reasons Why Every Smart Startup Is A Digital Media Company

How many times do you plan to win the lottery in your lifetime?

Seems like a silly question. Even if you reply “Just once,” you seem bad at math at best.

But this is the exact mentality that’s fueling Internet Gold Rush 2.0. People look at companies like Instagram (acquired for a billion without a dime of revenue), and even Twitter, which started as something a few comfortably wealthy guys created for fun.

These stories get all the press. Just like those Mega Millions lottery winners last month.

These are exactly the wrong examples to pay attention to, because they provide little true business-building insight (other than luck happens). The self-serving noise coming from Silicon Valley fuels the lottery mentality, because the investors have learned how to buy tickets in bulk.

And yet, there’s never been a better time to start your own company. There is a true entrepreneurial gold rush going on thanks to the Internet … it just may be a bit different than you think.

The true online opportunity for entrepreneurs is in content. It’s about blazing a path as a digital media producer, while redefining media business models for the better.

Here are three big reasons why.

1. The Content is the Marketing

You spend months in stealth mode, building the delicious new product so cool that you’re worried someone might steal it. Finally, the day comes to ship, and …

Nothing.

Your TechCrunch moment comes and goes. Your freemium model fails to go viral. Your jealously-guarded secret remains a secret … only now, out in plain view.

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